Privacy Policy

We may collect the following categories of personal information:

• Identifiers: Full name, email address, phone number, mailing address.
• Health-related information: Details about care needs provided voluntarily through our consultation or contact forms (e.g., medical conditions, care preferences).
• Communications data: Messages, inquiries, and correspondence submitted through our website forms or sent to us directly.
• Technical data: IP address, browser type, device information, and pages visited, collected automatically via cookies and analytics tools.
• SMS opt-in data: Phone numbers and consent records for text message communications (see Section 2).

We only collect information that is necessary to provide our services or respond to your inquiries.

• Opt-in: Consent is obtained when you submit a contact, consultation, or inquiry form on our website and check the SMS consent checkbox, or by texting us directly.
• Message frequency: Message frequency varies based on your inquiry and care activity. You may receive up to 5 messages per month.
• Message and data rates may apply. Standard carrier rates apply to all SMS messages sent and received.
• Opt-out: You may opt out of SMS communications at any time by replying STOP to any message. After opting out, you will receive one final confirmation message.
• Help: For help or more information, reply HELP to any message or contact us at Info@beulahhomecareservices.com.
• No third-party sharing: Your phone number and SMS opt-in consent will never be shared with or sold to third parties for their own marketing purposes.

Our SMS program is operated in compliance with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and applicable CTIA guidelines. Consent to receive SMS messages is not a condition of receiving care services.

We use the information we collect for the following purposes:

• To respond to your inquiries and consultation requests.
• To coordinate and deliver home care services.
• To send SMS/text messages you have opted in to receive, including care updates and appointment reminders.
• To verify insurance coverage and process billing.
• To improve our website and service offerings.
• To comply with legal and regulatory obligations.
• To send service-related communications (not marketing) by email or phone.

We will not use your personal information for any purpose not described in this policy without first obtaining your consent.

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

• Service providers: Trusted third-party vendors who assist with website hosting, analytics, email delivery, and scheduling software — bound by confidentiality agreements and prohibited from using your data for their own purposes.
• Healthcare coordination: With physicians, hospice teams, or medical professionals directly involved in your or your loved one’s care, with appropriate authorization.
• Legal compliance: When required by law, court order, or government authority.
• Business transfer: In the event of a merger or acquisition, your information may be transferred to a successor entity, subject to the same privacy protections.

SMS opt-in data and phone numbers collected for text messaging purposes will never be shared with or sold to third parties for marketing purposes.

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encrypted data transmission (SSL/TLS) for all website communications.
• Access controls limiting data access to authorized personnel only.
• Regular security assessments of our systems and processes.
• Staff training on data handling and privacy obligations.

While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure. If you believe your information has been compromised, please contact us immediately.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact and inquiry records are retained for up to 3 years.
• Active client care records are retained for a minimum of 7 years per Texas state healthcare requirements.
• SMS opt-in and opt-out records are retained for a minimum of 4 years to comply with TCPA requirements.
• Analytics and technical data are retained for up to 24 months.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal retention requirements.
• Opt-out of SMS: Reply STOP to any text message to immediately opt out of all SMS communications.
• Opt-out of email marketing: Click “unsubscribe” in any marketing email or contact us directly.
• Do Not Track: Our website currently does not respond to browser Do Not Track signals.

To exercise any of these rights, please contact us at Info@beulahhomecareservices.com.

Our website may use the following third-party services, each subject to their own privacy policies:

• RingCentral: Used for business phone, SMS, and communication services. Your phone number and messages may be processed through RingCentral’s platform in accordance with their Privacy Notice.
• TelescopeHR: Used for career application processing. Information submitted through our careers portal is governed by TelescopeHR’s privacy policy.
• Google Analytics: Used to analyze website traffic using anonymized data. You may opt out via the Google Analytics Opt-out Browser Add-on.
• Vercel: Our website is hosted on Vercel. Hosting-related data (IP addresses, request logs) is processed per their privacy policy.

We are not responsible for the privacy practices of third-party services. We encourage you to review their policies directly.

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the revised policy.

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Also see our Terms of Service.